Privacy Policy

Introduction

Livefeed Limited ("Livefeed", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our live audio streaming service (the "Service").

Your privacy is important to us. For this reason, we limit the collection of information during your use of our Service to anonymous usage data. This policy outlines what information is collected, why we collect it, and your rights under the Privacy Act 2020 (New Zealand) and the Privacy Act 1988 (Australia).

What Information We Collect

We collect limited, anonymous user data while you use our Service, including:

Location Information (Conditional)

Location data is only collected when required by our partners for geofenced events:

• GPS coordinates - Used to verify you are within the geofenced area of a sporting venue
• Location accuracy data - To ensure reliable geofence verification
• Location information is collected only while you are actively using the Service

Note: Many of our partners allow unrestricted access and do not require location verification. When geofencing is not enabled, we do not collect or access your location data.

Device Information

• User agent string - Browser and device type
• Operating system - Version and platform information
• IP address - For technical purposes only, not stored permanently
• Screen resolution - To optimize the user interface

Usage Information

• Stream selection - Which audio channels you listen to
• Session duration - How long you use the Service
• Navigation patterns - How you move through the app
• Play/pause actions - User interaction with audio controls
• Error logs - Technical issues encountered during use

Cookies and Similar Technologies

We use essential cookies to:

• Maintain your session while using the Service
• Remember your location verification status (when geofencing is enabled)
• Ensure proper functionality of the streaming service

We do not use advertising or tracking cookies.

Why We Collect This Information

Geofence Verification (When Enabled)

Livefeed provides real-time audio streaming for live sporting events. Access restrictions vary by partner:

• Geofenced events: Most partners limit access to audio streams through the use of a geofence around sporting venues. When geofencing is enabled, we access your location to verify you are within the venue boundaries.
• Open access events: Some partners allow unrestricted access and do not require location verification. When geofencing is not enabled, we do not collect location data.

Important: When we do collect location data, it remains anonymous. We don't collect any personal information that would allow us to identify you.

Service Improvement

We track your use of the Service (e.g., starting/stopping streams, navigating between pages) to:

• Assess the performance of our Service
• Identify and fix technical issues
• Make continual improvements to the user experience
• Optimize audio quality and reduce latency

Partner Reporting

Your anonymous location and usage information forms part of our detailed usage metrics. A summary of these metrics may be shared with our partners (sporting venues, competitions, and sponsors) to help them:

• Assess user engagement
• Understand fan preferences
• Improve event experiences
• Justify continued investment in the Service

How We Use Your Information

We use the collected information solely for:

1. Providing the Service - Verifying access (when geofencing is enabled), streaming audio, maintaining sessions
2. Technical operations - Monitoring performance, diagnosing issues, preventing fraud
3. Analytics - Creating anonymized aggregate statistics
4. Partner reporting - Sharing high-level usage summaries (never individual user data)

We do not:

• Sell or rent your data to third parties
• Use your data for advertising or marketing purposes
• Track you across other websites or apps
• Collect personally identifiable information

Data Sharing and Disclosure

With Our Partners

We may share anonymized, aggregated usage statistics with:

• Sporting venues that host the Service
• Sports competitions and organizations
• Sponsors and broadcast partners

This data is always presented in aggregate form and cannot identify individual users.

With Service Providers

We work with trusted third-party service providers who assist with:

• Cloud hosting - Secure infrastructure for streaming
• Analytics - Usage statistics and performance monitoring
• Technical support - Maintaining and improving the Service

These providers are contractually obligated to protect your data and use it only for specified purposes.

Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request, or to:

• Protect our legal rights
• Prevent fraud or security threats
• Comply with court orders or subpoenas

Data Security

We implement industry-standard security measures to protect your information:

• Encrypted transmission - All data in transit is encrypted using TLS/SSL
• Secure servers - Hosted in compliant cloud infrastructure
• Access controls - Limited employee access on a need-to-know basis
• Regular audits - Ongoing security assessments and updates

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

Data Retention

We retain usage data for as long as necessary to provide the Service and fulfill the purposes outlined in this policy:

• Session data - Retained for the duration of your visit
• Usage analytics - Retained for up to 12 months in anonymized form
• Technical logs - Retained for up to 90 days for troubleshooting purposes

Your Rights

Under the Privacy Act 2020 (New Zealand) and the Privacy Act 1988 (Australia), you have the right to:

Access

Request access to any personal information we hold about you (though we collect minimal identifiable data).

Correction

Request correction of any inaccurate information.

Deletion

Request deletion of your data, subject to legal and operational requirements.

Objection

Object to the processing of your data for specific purposes.

Portability

Request a copy of your data in a machine-readable format (where applicable).

To exercise these rights, please contact us at contact@livefeed.co.nz.

Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at contact@livefeed.co.nz.

International Data Transfers

Your data may be processed in countries outside New Zealand and Australia, including jurisdictions that may not have equivalent data protection laws. We ensure appropriate safeguards are in place through:

• Standard contractual clauses
• Adequacy decisions
• Other legally recognized transfer mechanisms

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will:

• Post the updated policy on our website
• Notify users of material changes through the Service or by email (if we have your email address)

Your continued use of the Service after changes become effective constitutes acceptance of the updated policy.

Third-Party Services

Our Service may contain links to third-party websites, apps, or services not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Livefeed Limited
Email: contact@livefeed.co.nz
Website: https://livefeed.fm

Consent

By using our Service, you consent to the collection and use of information as described in this Privacy Policy. You can withdraw consent at any time by discontinuing use of the Service.